Special Olympics Maryland

Project Overview

Marketing Videos – Web Series Video Production

This 8 part Web series entitled, “The Polar Normal Investigations”, where our crackerjack gum shoe Rick McCool investigates abnormal polar activity in and around Maryland. Along with Rick, the comedy series features former Baltimore Raven, Michael McCrary, Special Olympics athlete, Jimmy Myrick, and a whole cast of characters from Baltimore all the way on down to Sandy Point State Park. The series was conceptualized, written, and produced by Take One Digital Media.

The video campaign was part of a groundbreaking fundraising success for Special Olympics of Maryland. The organization raised more than 3.5M dollars on its one day plunge event! The series was released virally on YouTube, on the Plunge Website, Facebook, and in several social media venues. The video series was met with rave reviews and kept the anticipation up for the Plunge Day event.